Kirstin C. Appelt
Behavioral Science Consultant

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Kirstin C. Appelt, PhD

Kirstin is a behavioral science consultant. Kirstin applies leading-edge behavioural insights (often called "nudges") to policy, business, and other decision-making challenges across sectors, including not-for-profit, government, consumer finance, healthcare, & energy efficiency. She also introduces expert, lay, and student audiences to behavioral science insights. Her research explores why consumers struggle with important decisions about their future and how to help them make the best decisions for themselves.

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2018