Kirstin C. Appelt
Behavioral Science Research Consultant

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Kirstin C. Appelt, PhD

Kirstin is a behavioral science research consultant. Her research explores why consumers struggle with important decisions about their future and how to help them make the best decisions for themselves. Kirstin works with clients to implement behavioral science solutions to consumer problems. She also introduces expert, lay, and student audiences to behavioral science insights.

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2017