Kirstin C. Appelt
Behavioral Scientist

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Kirstin C. Appelt, PhD

Research Director, UBC Decision Insights for Business and Society (UBC-DIBS)
Research Director, UBC Peter P. Dhillon Centre for Business Ethics
Academic Director, UBC Advanced Professional Certificate in Behavioural Insights


Kirstin works across sectors to apply leading-edge behavioural insights (often called "nudges") to environmental, social, and economic sustainability challenges. Her research explores how choice architecture can help make it easier for us all to choose the best decisions for ourselves, society, and the planet. Kirstin also develops and delivers behaviours insights training to interdisciplinary, cross-sectoral audiences.

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2022